OFFICIAL MEDIA KIT & COMMERCIAL RATES
RADIO PRESENTER • CONTENT CREATOR • GIVEAWAYKING
Dubai’s biggest weekends start here. British radio powerhouse and creator connecting global brands with an engaged UAE audience across radio, high-octane social video, live festivals, and viral campaigns.
FOLLOWERS
42K+
IG & Social
AVG REELS
19K
Viral Plays / Post
ENGAGEMENT
0.4%
Verified Organic
UAE FOCUSED
75.6%
Hyper Local Reach
PRESENTER IDENTITY
Driving millions in retail footfall & social engagement for top Gulf entities.
ABOUT BIG ROSSI
FROM THE AIRWAVES
TO YOUR BRAND.
Big Rossi is a household British radio presenter, event MC, and dynamic creator based in Dubai. Renowned throughout the Emirates for his sharp wit, high-octane stage command, and record-breaking prize giveaways, he connects multinational brands with an intensely loyal, affluent UAE demographic.
From prime-time radio airwaves to viral Instagram Reels and stadium MC duties, Big Rossi crafts authentic brand moments that capture consumer attention, sparking tangible foot traffic and viral social sharing.
BIG ROSSI
Radio Personality & Presenter, Dubai
12+
Years UAE Broadcast
500+
Live Stage Hostings
$2M+
Viral Prizes Awarded
VERIFIED ANALYTICS
AUDIENCE SNAPSHOT &
DEMOGRAPHICS
Real-time verified platform telemetry reflecting high disposable income, UAE residents, and prime millennial consumer spending.
TERRITORY DOMINANCE
75.59%
UNITED ARAB EMIRATES
Dubai Core
66.68%
Concentrated within metropolitan Dubai and high-density luxury residential districts.
TOP AGE GROUP
48.13%
AGE 25 – 34 YEARS
The quintessential young executive and young family bracket with peak buying velocity.
AUDIENCE GENDER PARITY
BALANCED REACH
50.34%
MALE AUDIENCE
49.66%
MALE AUDIENCE
AFFINITY INDEX
TOP AUDIENCE INTERESTS
- Travel & Tourism
52.13%
- Restaurants, Dining & Food
50.61%
- Friends, Social & Relationships
49.61%
- Camera & Photography
41.72%
- Toys, Children & Family Care
39.08%
COMMERCIAL SERVICES
BIG PERSONALITY.
BIG
REACH.
Turnkey creative integration across terrestrial radio, viral short-form video, high-profile event hosting, and tailored activations.
SOCIAL CONTENT
Instagram Reels, TikTok videos,
static feed carousels, and engaging story campaigns that get the UAE
talking and sharing.
VIDEO • STATIC • STORIES
BRAND CAMPAIGNS
High-impact product integrations,
signature viral giveaways, branded episodic formats, and campaign
ambassadorships.
VIRAL COMPETITIONS
DJ / MC HOSTING
Mainstage arena festivals, VIP
product launches, luxury corporate galas, and live fan experiences that energize crowds.
STAGE COMMAND • 3HR SETS
RADIO + CONTENT
Prime drive-time on-air mentions,
live on-air competitions, studio
brand visits, and multi-channel 360-
degree digital amplification.
BROADCAST AUTHORITY
THE COLLECTIVE
THE VOICES BEHIND THE ENERGY.
A dynamic on-air and digital broadcast team delivering high-resonance radio content, sharp social comedy, live festival staging, and branded entertainment experiences that command Dubai.
Studio Broadcast Production
Dedicated sound engineers and radio producers tailoring on-air audio spots.
Fast-Turnaround Video Crew
Mobile 4K content units capturing live giveaway reactions across the UAE.
DIRECT REPRESENTATION
LET’S
CREATE
SOMETHING
BIG.
Let’s work together to create campaigns that connect,
engage and deliver results for your brand across the UAE and GCC.
BASE LOCATION
Dubai, United Arab Emirates
INSTAGRAM & SOCIAL
@bigrossiradio
SCAN TO CONNECT
Instant WhatsApp & RateSheet